LOGO DESIGN BRIEF

ASSESSMENT RUBRIC

	LEVEL 1	LEVEL 2	LEVEL 3	LEVEL 4	WEIGHT
LOGO DESIGN BRIEF	Design brief is completed Specifications as to the size and format of the final LOGO are included.	Level 1 + The audience, reader or user of the LOGO is identified The important features that the audience, reader or user will desire is outlined.	Level 1&2+ A list of key word associations which will be communicated are included. Mood or feeling is described	Level 1&2&3+ The design brief includes background information and evidence of research	5 marks

INDICATORS

DESIGN BRIEF

Level 1

• There should be enough information for a competent designer to design a logo for the client. If the logo is for a competition then the rules should be included.

Level 2

• The Design brief should indicate if the logo should include all or is restricted to one or more of the following types of logo; phonetic, phonetic-abstract, abstract, symbolic and/or pictogram.

Level 3

• There should be some evidence of insight into the needs, desires or inspirations of the client or users of the logo. The feeling or mood that the logo should express is indicated.

Level 4

• Perhaps old logos could be included. Existing artwork or images which are relevant and may be incorporated into a logo may be included. Appropriate phonetic letters or existing suitable symbols would be helpful as a reference.