Logo Design

• applied art, communication of mnood, idea, experience
• History
  • watermark
  • branding
  • firemark
  • furniture marks
  • today, fassion statement, product or service identifier
• Types
  • Phonetic
  • Phonetic-Abstract
  • Abstract
  • Symbolic
  • Pictogram
• Assignment - integrate Yin/Yang with Mobius Strip
• Creating a Design Brief
  • identify audience/reader
  • types of logos to consider - will it incorperate words or letters - does it replace an old logo
  • range of use for the logo
  • restrictions and requirements, colour, size,medium
  • research the mood, image, or message desired
  • research existing, past or associated logos images or icons related to the design
  • research modern trends in logo design
• Developing and Compete Logo Designs
  • make several drafts
  • tools
    • pencil, hard , soft
    • felt tip marker
    • scissors and card
    • glue stick
    • computer graphics
    • mirrors and lens
  • choose best idea(s) and make final copy according to the size requirements
  • mount the final designs on 8.5 x 11 paper or card
  • word process a brief statement explaining the design or how the design satisfies the goals of the assignment